[Source: FIFA World Cup 26 Houston ] Visit Sugar Land has announced a trailblazing partnership with the FIFA World Cup 26 Houston™ Host Committee, positioning Sugar Land as an Official Supporter of FIFA World Cup 26 Houston™. This significant contribution grants Sugar Land a voice in shaping how the city engages with the event and offers a unique platform to highlight its vibrant community and diverse experiences.
Houston will host seven FIFA World Cup™ matches from June 14 to July 4, 2026, across 21 days, in the summer of 2026, welcoming visitors from around the world to one of the largest sporting events in history. The games are estimated to bring 500,000 fans from around the world to the region, generating a projected $1.5 billion economic impact. As a regional partner, Sugar Land will capture a portion of that impact through tourism, hospitality, and business development, while boosting the city’s visibility throughout the tournament and beyond.
The city of Sugar Land will engage the local community in volunteer and youth development programs, launch targeted marketing campaigns, and activate its world-class venues such as Sugar Land Town Square, First Colony Mall, Smart Financial Centre, Constellation Field, and Sugar Land Regional Airport. Sugar Land’s location in Fort Bend County, one of the most diverse counties in Texas, makes it a prime choice as an Official Supporter of FIFA World Cup 26 Houston™, and will be the only city within a 26-county radius to hold this designation.
Sugar Land’s sponsorship will create a legacy that extends well beyond the tournament itself. The city aims to turn the global spotlight into long-term economic benefits by attracting new visitors, strengthening its reputation as a vibrant destination, fostering opportunities for local businesses to grow and attracting new businesses and residents to become part of Sugar Land’s thriving community.
“This partnership elevates Sugar Land’s profile on a global scale,” said Sugar Land Mayor Carol McCutcheon. “Joining the Houston 2026 World Cup Committee as an Official Host City Supporter, we are not only welcoming the world to our community, but also investing in long-term economic growth, enhanced tourism, and strengthening a sense of pride for our residents and businesses.”
Elizabeth Huff, Sugar Land Executive Director of Economic Development said: “Sugar Land’s involvement in the 2026 FIFA World Cup as a Host City Supporter directly supports the part of Sugar Land’s Strategic Action Plan aimed at stimulating economic growth. It will not only tell our story on a global stage, but it will also generate significant economic benefits for the city, including increased tourism revenue, support for local businesses, and long-term business attraction. We’re excited to coordinate across the city and region to deliver a world-class experience, from public safety and traffic management and to introduce visitors from around the world to our internationally competitive business environment and signature hospitality.”
“Beyond the excitement of the World Cup matches, this is a strategic investment in Sugar Land’s future,” said Alison Brooks, Assistant Director of Visit Sugar Land. “We’re leveraging this global platform to expand tourism, attract new business, and position Sugar Land as a premier destination for residents, visitors, and companies alike.”
Chris Canetti, President of the FIFA World Cup 26 Houston Host Committee said: “The FIFA World Cup is more than just matches in Houston—it’s a regional celebration that unites our entire community. Sugar Land’s commitment as a Host City Supporter demonstrates how cities across the region are coming together to ensure this event leaves a legacy. Their partnership highlights the power of collaboration in showcasing all that Greater Houston has to offer to the world.”
“As the Official Houston 2026 World Cup Host City Supporter, Sugar Land is helping showcase the strength and unity of our entire region on the world’s stage,” said Ryan Walsh, CEO Harris County Houston Sports Authority. “Their partnership reflects the true spirit of the World Cup — bringing communities together, inspiring future generations, and ensuring that Houston and the surrounding region shine brightly in 2026 and beyond.”
