Equestrian - Host City

Arena seating division in the saddle for The London International Horse Show

L-R: Site Manager Dan Butler, Project Director Martin Clark and Project Manager Nathan May

This was the first year of a significant move from Olympia, where the show had been hosted for 49 years, to ExCel, with an increased capacity of 1,500. Arena started planning the design in February with clients Clarion and HPower Group and the venue’s operational team. The design was based on the mezzanine layout of Olympia, accommodating the VIP hospitality boxes and the Royal Box above the rear of the grandstand audience seats. The West stand also incorporated the entrance arch for the horses, dogs, performers and media commentary boxes, with multiple updates to the CAD drawings undertaken by Arena’s technical team to arrive at the final design at the beginning of November.

The organisers delivered eleven spectacular shows across the five days, with a fabulous range of equine and canine performances and competitions thrilling the live and broadcast audiences.

HPower Group Operations Director Nick Brooks-Ward states: “Arena has delivered an unbelievable seating and dining experience for the brand-new London International Horse Show at ExCeL. Martin and his team were simply wonderful to work with. The attention to detail is second to none and they created a fabulous experience for all our guests.”

Arena’s Project Director Martin Clark, along with Site Manager Dan Butler and Project Manager Nathan May led Arena’s experienced team, to transform the multiple halls of ExCeL in just 12 days. Construction of the 78m x 33.5m audience seating and hospitality infrastructure required a strict timeline, from the delivery of the equipment from the yard to the on-site team to the precise build schedule achieved in ExCeL.

Martin commented: “The build has been a good challenge with Arena’s whole team, on-site and in the offices, delivering an impressive looking, expanded arena - maximising the capacity, whilst maintaining the sense of intimacy and building on the amazing atmosphere at previous years at Olympia. The first time doing anything of this scale is always going to be testing but we planned out every detail, to eliminate mistakes, and there was a great collaboration.”

Clark continued: “The team at Excel has been extremely helpful and provided me with an office and parking. The main liaison at ExCeL, Jamie Harvey, has been on the ball and kept a very good level of communication. Matt Constance, health & safety manager for the venue, was very happy with how we managed the site, health & safety-wise. It’s been enjoyable working alongside Clarion, ExCel, and H Power Group to successfully produce a show that is a very popular part of London’s Christmas tradition for so many families.”

Arena Group Saddles Up with The Jockey Club

Building on a relationship dating back over over 26 years with The Jockey Club, Arena Group has been awarded a three year contract to supply Cheltenham, Aintree, Epsom Downs and Newmarket racecourses with temporary structures, interior design , furniture and tableware, spectator seating and scaffolding to the most notable dates in the equestrian calendar.

Ian Sidgwick, Group Purchasing Director, The Jockey Club, said: “Arena Group has worked closely with Jockey Club Racecourses over several years, advising on and delivering temporary environments.  They support us in continuously raising the bar with new ideas to get the best value from our budgets, with flexibility to change their infrastructure to best suit our needs. I’m confident they will continue to help us exceed the hospitality expectations of both our brand sponsors and event guests alike.”

The contract provides additional scope and  comes after a record year including Arena Structures installing the largest triple deck hospitality temporary structure in the world totalling 125m long and spanning 12,400sqm, along the home straight at The Festival – Jump Racing’s equivalent of the Olympics, staged at Cheltenham Racecourse.

Arena Group also proved pivotal in supporting The Jockey Club’s transformation of this year’s Grand National at Aintree Racecourse, with the installation of more than 7,750sqm of temporary structures complete with bespoke interior fit out, and more than 5,000 tiered grandstand seats offering prime visibility for the revered racing. Arena Group will be the exclusive provider at this event.

Grahame Muir, CEO Arena UK & Europe commented: “We are delighted to announce the further extension of our already excellent relationship with Jockey Club racecourses over the next three years. At Arena Group we pride ourselves with delivering temporary infrastructure of the highest standard to the most prestigious sporting venues and events in the UK, and this contract win is testament to the value, forward-thinking innovation and expertise we bring to clients. We look forward to further pushing the boundaries of customer experience with improved facilities, technology and bespoke design.”